How Obama Did It

The 2008 election has made history. Not only is President Obama our first black president, but 2008 marked the year of cyber campaigning. People across the nation logged online to see the candidates talk on YouTube, signed into Facebook and MySpace to join groups with fellow supporters, and Tweeted endlessly on Twitter with updates from the candidates (primarily Obama- McCain after all, does not use e-mail) Obama is part of the younger crowd who brought up the whole blackberry issue (who wouldn't want their blackberry taken away?) and claimed that McCain wasn't in touch with the new generation of Americans.

Obama took the election to a whole new level with the establishment of his website (MyBO) and created a database of contacts, support, donations, funding, outreach, and research. Obama took advantage of social networking technology and succeeded in reaching a whole diverse group of people across America (and throughout the world) to turn his campaign into a success. (It should be noted that Karl Rove went into America's churches during the Bush campaign- just sayin'...) Obama stepped it up a notch and dove into the world wide web, which is where the majority of us keep in touch and catch up on the news. MyBO was such a success because it allowed everyday ordinary people, to upload their personal contacts, and lead mini-campaigns of their own to get the word out to family, friends, and best of all, complete strangers.